The suite is back. I have said and written that a good number of times in the past few years. And that is a good thing (that the suite is back, not that I said it, of course), because one of the major challenges with a best of breed approach is integration. The suite is back, but it is in an incarna...

A lot has evolved since my Clash of the Titans post that looked into how the big 4.5 (Microsoft, Oracle, Salesforce, SAP, and Adobe) and others are positioning themselves and their platform in the greater CRM arena. First, the commoditization of the business application has accelerated and the vendo...

Just back home from CRMEvolution it is time to do a little recap on this year’s instance of the conference. This year the conference was co-chaired by Paul Greenberg and Brent Leary, two of the most accomplished independent analysts and influencers around. And also two great persons! It is with a sa...

The News

Freshworks on 29/08/2017 announced that it acquired Zarget, a conversion rate optimization software startup. With this being the ninth acquisition in about two years Freshworks is continuing to augment its development by adding missing functionality from outside while adding talent to the te...

A few days ago Freshworks announced the acquisition of startup Joe Hukum, making it its eighth acquisition. Joe Hukum builds a chatbot platform that enables companies to quickly build their own chatbots for sales-, service-, or marketing purposes. In contrast to the technologies built by Frilp (acqu...