Blog tagged as Qualtrics

SAP to acquire Emarsys in an aggressive move

10.06.20 4:32 AM - By Thomas Wieberneit - Comment(s)

The News

On October 1st, 2020 SAP announced its intent to acquire Emarsys, a leader in the personalization area and omnichannel customer engagement management specialist. The transaction is expected to be completed in Q2/2020 and still subject to regulatory approval. The purchasing price is not discl...

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SAP takes Qualtrics public - Surprise, Surprise

07.28.20 1:36 PM - By Thomas Wieberneit - Comment(s)

The News

On July 26, 2020, not two years after announcing the acquisition of Qualtrics, SAP announced its intent to take Qualtrics public. The timeline is yet to be communicated. What the press release basically says is that SAP’s cloud growth, including Qualtics was a ‘great success’. SAP itself wa...
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Data Rules - SAP acquires Qualtrics

11.13.18 11:32 AM - By Thomas Wieberneit - Comment(s)

The News

On November 11, 2018 SAP announced that it has entered a definitive agreement to acquire Qualtrics, the “global pioneer of the experience management (XM) software category”. Here is the full announcement for you to read: WALLDORF, Germany, PROVO, Utah, SEATTLE, Wash. — SAP SE(NYSE...
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