Blog tagged as CMS

A CMS contributes to customer experiences, does it?

01.04.22 6:40 PM - By Thomas Wieberneit - Comment(s)

Everybody is talking of "creating customer experiences" - even I, although I am convinced that any experienced is created by the person on the receiving side of an engagement. 

But then, how to formulate this in only a few words?

Nevertheless, when it comes to engaging with customers or...

Salesforce News on different Topics - But Hey, are they really different?

11.14.19 11:24 AM - By Thomas Wieberneit - Comment(s)

The News

In the past month, Salesforce made announcements around some interesting topics. First, beginning of October, the company introduced Einstein’s Guide to AI Use Cases, a web tool that is targeted at helping businesses identify viable use cases and provide some information about what it takes...

Content Management Systems - The Secret of Great CustServ

03.31.17 11:37 AM - By Thomas Wieberneit - Comment(s)
Today’s customer service requirements are getting ever more complicated for businesses. Customers encountering problems increasingly rely on self-help. Customers may start looking for solutions by searching on Google, on community sites, or inside a mobile app. A logical starting point depends on th...

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