Blog tagged as Customer

What's gonna happen with generative AI and CX in 2024?

12.06.23 7:54 PM - By Thomas Wieberneit - Comment(s)

It is this time of the year. Everybody (and their dog), has some predictions for 2024. As you can guess, reading this, I am participating in this game.

Last year, I published three humble wishes to better the industry – and I am sad to say, that my three wishes stay wishes also in 2024. I’d say that ...

Marketing owns the Customer Data! Does it?

02.14.17 7:22 PM - By Thomas Wieberneit - Comment(s)
The customer, the elusive entity that every business is about – or at least should be about. The customer gets targeted, marketed to, sold to, serviced, analysed, shall have a positive customer experience, and sometimes even is made happy. The ‘customer’ as an entity is owned by the marketing depart...

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