Gartner rewrote the CRM rules this year. It was probably right to. Buyers still need to read the fine print.
Gartner's 2026 Magic Quadrant for CRM Sales Platforms is likely the most consequential edition in years. But it isn't because of the vendor movements. It's because of the rule changes that cau...
Google Cloud Next 2026 wrapped last week. The official version of the story is the one Google wanted you to read: 260 announcements, 1,302 customer use cases, the Gemini Enterprise Agent Platform, eighth-generation TPUs, a $75...
Three titan announcements in two weeks reveal what enterprise software vendors are actually fighting over in 2026, and it is not agents.
If you have been tracking enterprise AI announcements through 2025, you have been watching a race about agent counts. How many prebuilt agents. How many industry-sp...
On February. 25, 2026, Salesforce announced a pricing and metrics update. During the company’s Q4 FY2026 earnings call, CEO Marc Benioff, together with CMO Patrick Stokes, unveiled the Agentic Work Unit (AWU). Positioned as a metric to quantify the labor performed by autonomous digital syste...
The digital commerce industry has spent the last twenty-five or so years optimizing a single, unit of measurement: the session. We built cathedrals of conversion rate optimization (CRO), obsessed over pixel-perfect hero images, and deployed armies of "customer success" bots that were littl...
