Blog tagged as Hyperperonalization

How to make Hyperpersonalization work

07.15.22 7:44 PM - By Thomas Wieberneit - Comment(s)

One of the most overused buzzwords these days is „hyperpersonalization“. But, apart from the hyperbole around it – pun definitely intended – there are a lot of questions around this term, starting from, what is it? What is the purpose? Does it work at all? Does it have one or is it just a fad? After...

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