Blog tagged as SugarAI

Gartner Group: Lawmaker, Judge and Executioner?

08.21.26 10:51 AM - By Thomas Wieberneit - Comment(s)
Gartner Group: Lawmaker, Judge and Executioner?

Gartner rewrote the CRM rules this year. It was probably right to. Buyers still need to read the fine print.

Gartner's 2026 Magic Quadrant for CRM Sales Platforms is likely the most consequential edition in years. But it isn't because of the vendor movements. It's because of the rule changes that cau...

Beyond the Buzzword: Sugar's Bet on Precision Selling and the ERP-CRM Bridge

04.15.26 1:50 AM - By Thomas Wieberneit - Comment(s)

There is a moment in every technology cycle where a vendor decides the best way to signal relevance is to put the current buzzword in its name. We seem to be in that moment.

SugarCRM, the mid-market CRM vendor backed by Accel-KKR, just rebranded to SugarAI. The company declared that CRM as a category...

Categories

Tags