Blog tagged as Sales Force Automation

The Sales Automation Mirage: Why More AI Means Less Signal

05.24.26 9:38 AM - By Thomas Wieberneit - Comment(s)

The contemporary B2B sales landscape is currently drowning in its own engineering achievements. For the past decade, the holy grail of outbound sales development was scale: how many touches could an automated sequence tool squeeze out of a Sales Development Representative (SDR) per day? The answer w...

The secrets to improving Sales Operations and thereby making your salespeople love their system

01.12.22 4:54 PM - By Thomas Wieberneit - Comment(s)

Three times is the charm. Our first attempt was disrupted by Texas getting off the (power) grid due to a winter storm, the second one due to Streamyard going offline (courtesy of a Google problem), now we finally made it happen and talked with an enterprise software user about sales operations.

Based...

How SugarCRM is setting out to become a Titan

11.08.21 2:39 PM - By Thomas Wieberneit - Comment(s)

The news

On November 2, 2021, SugarCRM held an analyst summit to share what is going on at the company and to get some candid feedback of the participants. As usual for this type of event, there is quite some information that is still under NDA, so I will be able to cover some of it only in broad str...

With Oracle Fusion Marketing into the Future of CRM?

09.25.21 2:01 PM - By Thomas Wieberneit - Comment(s)

The News

On September 20, 2021 Oracle announced during an Oracle Live event named “The future of CRM” Oracle Fusion Marketing, which is not the same as Oracle Marketing.

According to Rob Tarkoff, EVP and GM Oracle Advertising and Customer Experience, Oracle Fusion Marketing is a la...

How to avoid the looming CRM crisis

05.28.21 12:58 PM - By Thomas Wieberneit - Comment(s)

A short while ago the CRMKonvos team had the opportunity to invite Frank Tjaben of SugarCRM into our living rooms or home offices for a lively discussion about whether businesses are facing a crisis of customer relationship management and if so, why.

To use some slightly clichéd terminology, Frank ha...

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