One of the most overused buzzwords these days is „hyperpersonalization“. But, apart from the hyperbole around it – pun definitely intended – there are a lot of questions around this term, starting from, what is it? What is the purpose? Does it work at all? Does it have one or is it just a fad? After...
Blog tagged as Personalization
How to make Hyperpersonalization work
07.15.22 7:44 PM - Comment(s)
How to create great virtual events
01.19.21 5:37 PM - Comment(s)
This time, the CRMKonvos gang had a long and good chat with Jon Reed, co-founder of diginomica, one of the premier media outlets that serve the information needs of enterprise leaders in a digital era.
Together, we have attended a good number of virtual events, which led to different experiences. Jon...
Today I came across a short discussion on personalisation, privacy, and their value between two great analysts - Esteban Kolsky and Ben Kepes - who, naturally, take different positions. I mean, where would the value of a discussion be when everybody agrees from the outset ... https://www.youtube.com...
