Blog tagged as Edelman Trust Barometer

The Edelman Trust Barometer: From Innovation Anxiety via Grievance to Insularity

02.06.26 5:52 PM - By Thomas Wieberneit - Comment(s)

The 2026 EdelmanTrust Barometer is out. What do its results mean from a #CX angle?

Based on the trajectory from Innovation Anxiety (2024) to Grievance (2025) and finally Insularity (2026), we can see five critical impacts on Customer Experience (CX). The data suggests that CX strategies must pivot fr...

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Trust in Crisis - Customer Experience is the Way Out

02.27.17 11:29 PM - By Thomas Wieberneit - Comment(s)
Trust is eroding. Not only in governments and media as we could clearly observe but also in independent organizations like NGOs and businesses. And in business leaders, experts, even into the famed ‘people like me’. According to the recently published 2017 Edelman Trust Barometer NGOs and businesses...
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