For the longest time, companies have been trapped by enterprise software vendors.
First by shrink-wrapped software packages.
Then by SaaS offerings.
Both situations led to what one even in a SaaS world can call shelfware – although these days the shelf is a virtual one instead of a physical one. Buyers...
My past two column articles on CustomerThink dealt with how to determine the return of agentic investments and whether agentic AI delivers at all.
The question of ability to deliver is particularly interesting for me, as I am researching measurable results other than cost savings in contained busines...
It is not that uncommon that a software company creates new software based upon customer requirements. Actually, this is the way things should be done; not exclusively, but to quite an extent.
Now, there are few software vendors who are truly independent. Most vendors are, and need to be, part of one...
