Gartner rewrote the CRM rules this year. It was probably right to. Buyers still need to read the fine print.
Gartner's 2026 Magic Quadrant for CRM Sales Platforms is likely the most consequential edition in years. But it isn't because of the vendor movements. It's because of the rule changes that cau...
Every AI CRM vendor selling into 2026 has an AI agent story by now. The differentiator is no longer whether agents exist, but who is allowed to build the next one, how long that takes, and what happens to the bill once it works. For decades, CRM has promised growth and mostly delivered data entry, d...
Every single week, I sit through pitches from enterprise software vendors boasting about the next iteration of their " AI-powered sales pipeline optimization platforms". They promise to auto-magically turn cold leads into closed contracts while minimizing human intervention. That sounds gr...
There is a moment in every technology cycle where a vendor decides the best way to signal relevance is to put the current buzzword in its name. We seem to be in that moment.
SugarCRM, the mid-market CRM vendor backed by Accel-KKR, just rebranded to SugarAI. The company declared that CRM as a category...
Recently, while on the ground in Austin, Texas, attending ZohoDay 2026, I had the pleasure of sitting down with Vaibhav Dani, the CEO of Map Communications. In the enterprise software ecosystem, we talk endlessly about digital transformation, but it is always refreshing to ground those lof...
