Blog tagged as ECommerce

SAP CX - A Deep Look into the Glass Ball

09.27.20 3:38 AM - By Thomas Wieberneit - Comment(s)
Earlier this year, a few days after attending SAP Sapphire reimagined, I asked Quo Vadis, SAP. At that time industry legend Bob Stutz led the CX group already for 8 months, with Esteban Kolsky being his chief of strategy. At this event there was hardly any mention of SAP CX. This is in spite of the ...

Salesforce News on different Topics - But Hey, are they really different?

11.14.19 11:24 AM - By Thomas Wieberneit - Comment(s)

The News

In the past month, Salesforce made announcements around some interesting topics. First, beginning of October, the company introduced Einstein’s Guide to AI Use Cases, a web tool that is targeted at helping businesses identify viable use cases and provide some information about what it takes...

The future of CRM - as seen by Salesforce

06.14.18 10:17 AM - By Thomas Wieberneit - Comment(s)

The News

On June 13, 2018, during its annual Connections event, Salesforce announced a number of additions to their marketing cloud and their ecommerce and service clouds. The announcement goes into three main directions:
  1. Based on the strategic alliance that Google and Salesforce entered into in Nov...

Adobe and Magento tie the knot - a great move

05.24.18 10:36 AM - By Thomas Wieberneit - Comment(s)

The News

On May 21, 2018 Adobe announced that it has entered a definitive agreement to acquire Magento Commerce. The obvious objective of Adobe is to integrate Magento’s commerce capabilities into their own experience capabilities. According to Brad Rencher, executive VP and general manger, Digital ...

Products to Services - The SAP Hybris Summit 2017

10.23.17 3:31 AM - By Thomas Wieberneit - Comment(s)
This year’s SAP Hybris Summit in Barcelona was attended by almost 3,000 paying participants, which is likely to make it the biggest ever, in spite of the recent unrest in Catalonia. It was packed with partners and presentations. The message all around was about subscription economy, how companies wi...

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