On January 20, 2022 Medallia announced that it has entered into a definitive agreement to acquire Thunderhead, the leader in customer journey orchestration, or like the press release states it, leader in every-channel journey orchestration.
The transaction is expected to close in th...
Customer journeys are as individual as customers. Every customer has different needs, preferences, knowledge, information and another way to resolve their issues. In brief, every customer has a context of their own.
As a consequence, customer journeys are often non-linear and move across different ch...
It was a Tuesday again. This time Ralf Korb and I greeted Raj Balasundaram, Senior Vice President of AI at Emarsys as our guest - and had a second one, but more on this special appearance below.
Of course we were interested in both sides, Emarsys, the marketing automation company ...
