Google Cloud Next 2026 wrapped last week. The official version of the story is the one Google wanted you to read: 260 announcements, 1,302 customer use cases, the Gemini Enterprise Agent Platform, eighth-generation TPUs, a $75...
Three titan announcements in two weeks reveal what enterprise software vendors are actually fighting over in 2026, and it is not agents.
If you have been tracking enterprise AI announcements through 2025, you have been watching a race about agent counts. How many prebuilt agents. How many industry-sp...
Oracle Cloud World is in the books, Dreamforce just wrapped up, Hubspot’s Inbound event is still on, and there is one key theme that overarches all three events.
And no, it is not Larry Ellison getting all cozy with AWS (or Azure, for that matter). It is also not that his keynote was distinctly geeky...
The year 2021 comes to an end. More than three years have gone by since the last look at the Clash of Titans, an analysis of how the then big 4.5: Microsoft, Oracle, Salesforce, SAP, and Adobe – along with some other players, are shaping the greater CRM and CX arena. A lot has changed since Thomas W...
These days every significant software vendor and some others, too, is positioning itself as a CX- and/or a platform player.
By now, it is well known, what it means to be a platform player, and this is also not the main topic of this post. Just as much: In order to be a significant CX player, one...
