Blog tagged as Oracle

With Oracle Fusion Marketing into the Future of CRM?

09.25.21 2:01 PM - By Thomas Wieberneit - Comment(s)

The News

On September 20, 2021 Oracle announced during an Oracle Live event named “The future of CRM” Oracle Fusion Marketing, which is not the same as Oracle Marketing.

According to Rob Tarkoff, EVP and GM Oracle Advertising and Customer Experience, Oracle Fusion Marketing is a la...

Great CX from an Oracle point of view

01.16.21 5:12 PM - By Thomas Wieberneit - Comment(s)

The CRMKonvos team started into the new year talking with Daniel Renggli, Director Field Marketing North at Oracle. As we all know, Oracle has a vast range of solutions across the whole value chain and is one of the few that can (almost) support a whole enterprise with its solution. Oracle was also ...

CRMKonvos - beyondCXM: How to turn customers and employees into raving fans

09.25.20 10:07 AM - By Thomas Wieberneit - Comment(s)

#BeyondCXM. To turn customers and employees into fans as a possibiility to achieve sustainable business is what Ralf Korb and Thomas Wieberneit as hosts discussed with Dr. Winfried Felser and Marc Schmid, CEO of Novadoo.

Sometimes the magic of customer experience if found beyond normal processes and ...

CRMKonvos - The value of Tiktok for Oracle and the route beyond CXM

09.21.20 2:04 AM - By Thomas Wieberneit - Comment(s)
In this episode we had the pleasure to talk with fellow long time analyst, influencer and CRM industry observer Marshall Lager about what value TikTok could bring to Oracle - if any - and continued from there to experiences and experience management upto raising the question about what lie...

Why TikTok is a fit for Microsoft, Walmart and Oracle

09.15.20 3:41 AM - By Thomas Wieberneit - Comment(s)
Will ByteDance be able to sell some of its non-Chinese TikTok business or not? TikTok, the app that is all the rage with millenials who post thirty second movie clips and seem to have tremendous fun with it. And which got valued at more than $ 50 bn US before it was threatened with a ban in the US. ...

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