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Advisory Services for CX Technology Vendors

Drive Growth with a Winning Product & GTM Strategy

Independent market insight and roadmap validation to sharpen strategy, break through the noise, and accelerate revenue growth.

Drive Growth with a Winning Product and GTM Strategy

If any of this is true, you're leaving revenue on the table

Your message gets lost in a crowded CX tech market

Buyers doubt your claims because validation is weak

Your roadmap is drifting away from what customers actually need

You're not on the radar of analysts/influencers/parters that move deals

What you get

Credibility, clarity, and pipeline leverage

Outside-in market perspective to confirm where you win - and where you don't

Stronger positioning and messaging that lands with real buyers

Roadmap confidence and prioritization with market impact

Thought leadership that creates demand and not "content for content's sake"

Fast Clarity

Targeted help without a long engagement (market overviews, trend decisions, GTM questions).

Market Visibility

Research reports

Targeted studies, tailored to your needs.


Impactful content, 

webcasts & webinars,

panel moderation, public speaking to build authority


Content strategy and distribution plan

Sharper Positioning

Product Strategy & Roadmap validation for outside-in validation


Go-to-Market Strategy covering messaging, positioning, and sales strategy


Market & Competitive Analysis to identify your true differentiators, and growth opportunities


Customer Advocacy & Reviews to turn happy customers into proof


Ecosystem & Partner Strategy to identify and qualify strategic partners

Fractional CPO

Product vision, strategy: and a clear framework for prioritization


Outcome-driven roadmap instead of a feature list


Product team coaching & mentoring


Customer discovery and validation process


Process & execution improvement: across product, engineering, and marketing

Independent and battle tested

Deeply researched, independent advisory that cuts through the noise

More than 30 years of executive expertise across enterprise software & consulting

A vendor and buyer perspective

Want sharper positioning and a roadmap buyers actually reward?