Thomas Wieberneit

Blog by Thomas Wieberneit

Gartner MQ BI and Analytics Platforms - Lots of Movement

02.22.17 4:43 PM - By Thomas Wieberneit - Comment(s)
Last week Gartner published the updated version of its Magic Quadrant for Business Intelligence and Analytics Platforms, and I need to say that there has been a lot of movement in both directions, up as well as down. There has been a lot of reshuffling especially in the Visionaries quadrant. This ca...

Apple Pay holds Banks in Stranglehold! Really? Poor Banks

02.15.17 6:04 PM - By Thomas Wieberneit - Comment(s)
In the past days two interesting articles around banks and banking innovation found their ways into my browser. One by Knowledge@Wharton on “How Banks Can Keep Up With Digital Disruptors” and the second one by Mobile Commerce Daily on “How four Australian banks are challenging Apple’s stranglehold o...

Marketing owns the Customer Data! Does it?

02.14.17 7:22 PM - By Thomas Wieberneit - Comment(s)
The customer, the elusive entity that every business is about – or at least should be about. The customer gets targeted, marketed to, sold to, serviced, analysed, shall have a positive customer experience, and sometimes even is made happy. The ‘customer’ as an entity is owned by the marketing depart...

A Love Affair - Nimble Smart Contacts for Outlook

02.07.17 2:18 PM - By Thomas Wieberneit - Comment(s)
Social Selling pioneer Nimble has an awesome start into 2017. First it got number 1 in CRM satisfaction by G2Crowd earlier in January, then friend and CRM godfather Paul Greenberg named Nimble a winner of the 2017 CRM Watchlist awards, and now Nimble announces the Smart Contacts add-in for Outlook, ...

Customers dump Businesses for poor Service? Yeah, Right!

02.01.17 2:39 PM - By Thomas Wieberneit - Comment(s)
Good customer service, customer experience and customer experience management are all about technology and its right use. This is what many of the articles that one could read on various platforms can make one think. Just that it isn’t. I guess I contributed my share to this misconception, too. My e...

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