On February. 25, 2026, Salesforce announced a pricing and metrics update. During the company’s Q4 FY2026 earnings call, CEO Marc Benioff, together with CMO Patrick Stokes, unveiled the Agentic Work Unit (AWU). Positioned as a metric to quantify the labor performed by autonomous digital syste...
During ZohoDay26, I had the absolute pleasure of sitting down and talking CRM with Julie Lloyd from Acme Brick in beautiful Austin, Texas,. Naturally, the topic of the day was Acme Brick’s fascinating journey into the Zoho ecosystem.
As a CRM analyst and consultant, I've seen countless software deplo...
ZohoDay 2026 is in the books, and it has again been an intense two days of information and discussions, starting off with some impressive statistics. In time for its 30th anniversary, Zoho crossed the milestones of one million paying customers and an eye watering 150 million users. All this whi...
The digital commerce industry has spent the last twenty-five or so years optimizing a single, unit of measurement: the session. We built cathedrals of conversion rate optimization (CRO), obsessed over pixel-perfect hero images, and deployed armies of "customer success" bots that were littl...
The 2026 EdelmanTrust Barometer is out. What do its results mean from a #CX angle?
Based on the trajectory from Innovation Anxiety (2024) to Grievance (2025) and finally Insularity (2026), we can see five critical impacts on Customer Experience (CX). The data suggests that CX strategies must pivot fr...
