Three titan announcements in two weeks reveal what enterprise software vendors are actually fighting over in 2026, and it is not agents.
If you have been tracking enterprise AI announcements through 2025, you have been watching a race about agent counts. How many prebuilt agents. How many industry-sp...
The AI hype train is moving at terminal velocity, but the tracks are missing. We have vendors pitching artificial general intelligence that will solve world peace, and executives panicking because they think a conversational wrapper aro...
Welcome to the second quarter of 2026. The dust of the generative AI explosion seems to have finally settled, so actual business realities can be seen. For the last few years, the enterprise software market has been drowning in vendor promises of AI magic. Now, companies are waking up to the hard tr...
The digital marketing landscape is undergoing a massive tectonic shift. Since the ascent of Google, search engine optimization was the undisputed king of visibility. The industry grew into an eighty-billion-dollar behemoth built entirely on gaming Google search results. Marketers optimized keywords,...
We have been lying to ourselves since, well, basically since forever. We placed customer support agents into a padded room called the "contact center," handed them a ticketing system, and told them to keep the angry people away from the rest of the business. We tracked average handle times...
