We are now almost fourty years after the first CRM tools were introduced, initially as helpers for the sales force, but then with an ever increasing scope. We have seen ‘CRM’ systems start as point solutions that morphed into suites – and back to what is called ‘best-of-breed’ to witness the rebirth...
Blog tagged as Strategy
CRM is 30 and Salespersons still hate it
07.08.19 2:12 AM - Comment(s)
From Personalization to Customer Experience
06.06.19 10:57 AM - Comment(s)
As it is the case for most of my colleagues I regularly get pitched by businesses about customer experience news that they want to talk about and that normally are pretty interesting. So, also a few days ago, when I got pitched by AR relations of a major European bank that wanted to talk about a new...
Nimble Goes Blue
05.28.19 8:22 AM - Comment(s)
The future of Nimble is blue – Azure blue.
The News
This is not about the colour of hope (which is blue, at least, if you are a German, like me), but about the long pending final migration of Nimble to Azure. The company announced on May 22 that it has successfully migrated its leading SaaS Social S...How to Thrive in the Age of the Customer
04.28.19 1:33 PM - Comment(s)
Returning from an interesting SAP Now event in Berlin with a strong attendee focus on customer experience is the perfect opportunity to start thinking about how to thrive as a company in the age of the customer. Being busy with and at our own valantic booth and an exciting IoT-Chatbot showcase I sin...
This is a slightly enhanced (and translated) transcript of an interview about customer experience I did for valantic. The interview challenge was to stay short and concise, and to keep it within two minutes. In order to not lose the spirit of this 120 second challenge, I kept the transcript short. T...

