Blog tagged as Strategy

Is SAP serious about CX? You bet, and here's why

10.23.19 6:55 AM - By Thomas Wieberneit - Comment(s)

The News

SAP flexes its muscles. Bob Stutz returns to SAP as the new president of the CX group. In this role he becomes the successor of Alex Atzberger who held this role since January 2018, himself succeeding Carsten Thoma. In his new role Bob will report directly to Co-CEO Jennifer Morgan.

The Big...

S/4 vs. C/4 - Is SAP finally getting CRM right?

10.13.19 12:04 AM - By Thomas Wieberneit - Comment(s)
It has been a while since I last mused about things S/4HANA and C/4HANA (or Customer Experience Suite) at SAP. So, it is time to have a look at what happened since. Last year I concluded that “the differentiation between the old world transactional systems and the systems of engagement is more and m...

SugarCRM - A Vendor getting its mojo back?

09.21.19 8:54 AM - By Thomas Wieberneit - Comment(s)
Anno Domini 2019 SugarCRM seems to be on its way to getting its mojo back. I remember Sugar as a well renowned brand in the sales force automation arena with roots in the open source community. If memory serves right, the company lost a lot of momentum when switching from a freemium model to a paid ...

The Demo, the 7P of Planning, and Customer Experience

09.07.19 6:44 AM - By Thomas Wieberneit - Comment(s)
Being a consultant being called into or asked to do a product demo is inevitable. A demo is one of the most powerful tools that product/solution vendors and their partners have in their arsenal to convince prospects. The demo is a key part of the customer journey that the buyer of enterprise softwar...

Salesforce goes SMB - again

07.29.19 7:00 AM - By Thomas Wieberneit - Comment(s)

The News

Last week, on July 24, 2019 Salesforce announced adding conversation channels to its Salesforce Essentials offering with the goal of giving small businesses more personalized ways to interact with their customers. As usual, you can read the press release below or directly on the Salesforce ...

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