A lot has evolved since my Clash of the Titans post that looked into how the big 4.5 (Microsoft, Oracle, Salesforce, SAP, and Adobe) and others are positioning themselves and their platform in the greater CRM arena. First, the commoditization of the business application has accelerated and the vendo...

SAPPHIRE 2018. In an Orlando convention center, far away from Walldorf SAP holds its annual conference, boldly going where no one has gone before. But enough of this poor allegation to Star Trek although it reasonably sets the tone. The first two days gave a deep view into the company strategy. Cond...

Much has happened in the SAP world in the past few months that were covered by the requisite number of announcements – and a good deal of analysis, including mine. SAP has

• Released its first release of S/4HANA for Customer Management
• Acquired CallidusCloud, a software company that focuses on sale...

Just back home from CRMEvolution it is time to do a little recap on this year’s instance of the conference. This year the conference was co-chaired by Paul Greenberg and Brent Leary, two of the most accomplished independent analysts and influencers around. And also two great persons! It is with a sa...

The News

SAP has recently announced the completion of the acquisition of Callidus Software, Inc. Unsurprisingly, CallidusCloud’s assets shall get consolidated under the umbrella of SAP Hybris leveraging the customer relationships that the existing leadership team, which shall continue to lead their ...