Recently, while on the ground in Austin, Texas, attending ZohoDay 2026, I had the pleasure of sitting down with Vaibhav Dani, the CEO of Map Communications. In the enterprise software ecosystem, we talk endlessly about digital transformation, but it is always refreshing to ground those lof...
Blog tagged as Customer Success
Beyond the Honeymoon: Why Map Communications Bets on Zoho for a Decluttered Tech Stack
Building a CRM Strategy Brick by Brick
During ZohoDay26, I had the absolute pleasure of sitting down and talking CRM with Julie Lloyd from Acme Brick in beautiful Austin, Texas,. Naturally, the topic of the day was Acme Brick’s fascinating journey into the Zoho ecosystem.
As a CRM analyst and consultant, I've seen countless software deplo...
How to speed up your expense process from days to minutes
During the recent ZohoDay 2025, I had the pleasure of talking to Jaroslaw Pietraszko, CIO for IFFCO Group, about what IFFCO is doing with Zoho, why, and what the outcomes of their Zoho implementation are.
IFFCO is a privately held multinational company that is active in the fast-moving consumer goods...
You think you can't achieve 100% CRM adoption? Try this!
During ZohoDay2025 I had the pleasure of having a conversation with Udit Pahwa, CIO of Blue Star Ltd. Blue Star is a nearly 80-year-old company, based in India, which is a leader in cooling solutions for both the residential and commercial market. The company offers a variety of cooling products, in...
How to Get From Excel-Mania to Enterprise Reporting
ZohoDay 2025 offered the possibility for some good conversations with Zoho enterprise customers about their journey with Zoho. Another in-depth conversation I had during this event was with Adrian Castellanos of Selectra.
Selectra is a French company that was founded in 2007. It specializes in helpin...

