At the end of a year and the beginning of the following year all kinds of research organizations and pundits make their predictions. So could I but then, this year I choose to have a look at some predictions and comment on them. After all, there are predictions for all sorts of areas, including CX. ...
Blog tagged as Customer Experience
Three CX predictions and how to get some value from them
01.13.23 5:41 PM - Comment(s)
Happy New Year to everyone!
Apart from all the political suff that I do not want to dive into, the year 2022 has seen a lot of exciting events and topics, from the rise and fall of the Metaverse, to lots of defaulting crypto companies. Towards the end of the year, chatGPt stirred up quite some waves.
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CRM, CX and Customer Engagement - three humble wishes to better the industry
12.29.22 5:27 PM - Comment(s)
The CRM Playaz asked me about my take on CRM for 2023. Of course, I happily supplied an answer …
So, here we are. CRM in terms of concept and software is quite mature, after all it is around for quite some time. It went through some iterations and spun out into other areas, being more trans...
How to make customers for life
11.18.22 9:57 AM - Comment(s)
On November 10, 2022, SugarCRM held its annual analyst day in the beautiful Chaminade resort in Santa Cruz. In attendance was an elusive crowd of 14 analysts and six customer representatives, along with the SugarCRM executives.
We gathered to inform ourselves about what is going on, what will be goin...
UX and CRM - How to make them a match
09.09.22 3:29 PM - Comment(s)
When talking about CRM systems, people – especially managers – mostly think about functions, features, and control. How can a process be supported and managed? How can I get good analytics out of the system? Does it fit into the existing IT landscape?
These and many similar questions take precedence ...
