Blog tagged as Customer Experience Management

Clouds, Data Models, and Experiences - Three Entities, One Topic

12.02.19 12:00 PM - By Thomas Wieberneit - Comment(s)
After having covered some press releases about new releases and commenting some interesting organizational changes it is time to have a look at another topic – the need for consistency in a suite of cloud products. Consistency not only in the most obvious part of a family of products and solutions –...

Data Rules - SAP acquires Qualtrics

11.13.18 11:32 AM - By Thomas Wieberneit - Comment(s)

The News

On November 11, 2018 SAP announced that it has entered a definitive agreement to acquire Qualtrics, the “global pioneer of the experience management (XM) software category”. Here is the full announcement for you to read: WALLDORF, Germany, PROVO, Utah, SEATTLE, Wash. — SAP SE(NYSE...

SAP acquires Gigya - A Snap Analysis from Down Under

10.10.17 12:43 PM - By Thomas Wieberneit - Comment(s)

The News

Well, it is already more than two weeks ago that this news hit the wires, but SAP announced the acquisition of Gigya, a leading Customer Identity and Access Management (CIAM) platform vendor. Gigya got placed in the top position of Forrester’s Wave for Customer Identity and Access Managemen...

SAS Customer Intelligence 360 - Turn Data into Experience

06.20.17 10:00 AM - By Thomas Wieberneit - Comment(s)
A while ago Angela Lipscomb from SAS got in touch with me to get me introduced to SAS’s concept of a Customer Decision Hub. Their Customer Decision Hub is a solution concept that shall allow organizations to derive insights and to trigger actions from interactions with external parties, like custome...

Experience requires Engagement - Are Companies Prepared?

05.04.17 9:12 PM - By Thomas Wieberneit - Comment(s)
Today’s businesses are in a difficult situation. Their customers demand more experience and contextually relevant engagements than they are equipped to deliver. This places them on a difficult trail that they need to navigate in order to be and stay successful. Their challenge is that technology doe...

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