It has been a little more than half a year now that I didn’t update on what is going on with SAP CRM and S/4HANA (which I will refer to as S/4 from now on; SAP it is time for you to change the unwieldy name to something more manageable).
Blog tagged as Customer Engagement Management
SAP CRM for S/4HANA - News from the Customer Frontier
01.06.18 7:12 AM - Comment(s)
SAP acquires Gigya - A Snap Analysis from Down Under
10.10.17 12:43 PM - Comment(s)
The News
Well, it is already more than two weeks ago that this news hit the wires, but SAP announced the acquisition of Gigya, a leading Customer Identity and Access Management (CIAM) platform vendor. Gigya got placed in the top position of Forrester’s Wave for Customer Identity and Access Managemen...Freshworks acquires Zarget - A Snap Analysis from Down Under
08.30.17 10:25 AM - Comment(s)
The News
Freshworks on 29/08/2017 announced that it acquired Zarget, a conversion rate optimization software startup. With this being the ninth acquisition in about two years Freshworks is continuing to augment its development by adding missing functionality from outside while adding talent to the te...SAS Customer Intelligence 360 - Turn Data into Experience
06.20.17 10:00 AM - Comment(s)
A while ago Angela Lipscomb from SAS got in touch with me to get me introduced to SAS’s concept of a Customer Decision Hub. Their Customer Decision Hub is a solution concept that shall allow organizations to derive insights and to trigger actions from interactions with external parties, like custome...
Experience requires Engagement - Are Companies Prepared?
05.04.17 9:12 PM - Comment(s)
Today’s businesses are in a difficult situation. Their customers demand more experience and contextually relevant engagements than they are equipped to deliver. This places them on a difficult trail that they need to navigate in order to be and stay successful. Their challenge is that technology doe...
