Beginning of September 2025, the CRM Magazine published its 2025 CRM Industry Leader Awards on Destination CRM. This year, the awards nominate five outstanding companies across eleven categories. As in recent years, CRM Magazine asked some renowned analysts to chose Industry Leaders for 2025 using a...
Blog tagged as Customer Engagement Management
Beyond the Call Center: Unifying CX, One Definition at a Time (Finally!)
09.03.25 5:59 PM - Comment(s)
SAP to acquire Emarsys in an aggressive move
10.06.20 4:32 AM - Comment(s)
The News
On October 1st, 2020 SAP announced its intent to acquire Emarsys, a leader in the personalization area and omnichannel customer engagement management specialist. The transaction is expected to be completed in Q2/2020 and still subject to regulatory approval. The purchasing price is not discl...
SAP CX - A Deep Look into the Glass Ball
09.27.20 3:38 AM - Comment(s)
Earlier this year, a few days after attending SAP Sapphire reimagined, I asked Quo Vadis, SAP. At that time industry legend Bob Stutz led the CX group already for 8 months, with Esteban Kolsky being his chief of strategy. At this event there was hardly any mention of SAP CX. This is in spite of the ...
SugarCRM supercharges its AI by acquiring Node.io
08.25.20 9:52 AM - Comment(s)
The News
On Monday, August 24th, 2020 SugarCRMannounced the acquisition of node.io. I had the pleasure to get pre-briefed by Craig Charlton, CEO SugarCRM and Rich Green, Chief Product Officer and CTO SugarCRM about this topic. Node was founded in 2014 with significant expertise, including ex-Google ...Salesforce Q1 FY21 Numbers - Quite Good, eh?
07.07.20 11:04 AM - Comment(s)

