After a long while I had the pleasure of chatting with Jon Ferrara again for some time, covering things CRM and, of course, Nimble. As you may know Jon is a long time CRM veteran who released his first product named Goldmine back in 1990. Jon is also a very vocal advocate of sales and marketing bein...
Blog tagged as CRM
Nimble - To CRM or To Not CRM
06.26.16 6:57 PM - Comment(s)
Go Digital or Die - CRM Evolution 2016
05.27.16 5:06 PM - Comment(s)
CRM Evolution 2016 - Conference at a Glance
CRM Evolution 2016 revolved around two main topics- customer experience, customer engagement
- digital transformation
Measure Customer Experience - But Don't Over-Engineer
05.06.16 4:27 PM - Comment(s)
You have determined for your SME business that you want to improve your customers' experience.But you do not know how to measure it. And you want tangible results fast. And you want to contain the risk. After all there is nothing more risky than a big venture that promises results only i...
Today I came across a short discussion on personalisation, privacy, and their value between two great analysts - Esteban Kolsky and Ben Kepes - who, naturally, take different positions. I mean, where would the value of a discussion be when everybody agrees from the outset ... https://www.youtube.com...
Customer Experience, Customer Engagement and CRM - Think Big, Act Small
01.15.16 5:34 PM - Comment(s)
Continuously improving the customer experience and customer engagement This is the second post in my mini series about continuously improving the customer experience and customer engagement in the triangle of Customer Experience Management (CEX), Customer Engagement Management (CEM), and Custo...