These days, we are drowning in conflicting information about the value of generative and/or agentic AI. I, myself am researching for good studies that dive into the ROI that is generated by this technology, with limited success. Most information is anecdotal, or comes from success stories, which can...
Blog tagged as AI
The Great GenAI Divide: Debunking the Myth of 95% Failure
10.31.25 3:57 PM - Comment(s)
Zoho goes all in with AI - bold or inevitable?
07.24.25 11:17 AM - Comment(s)
The news
On July 17, 2025 Zoho launched Zia LLM and deepened its AI portfolio with agents, an agent builder, MCP support and an agent marketplace.
Key announcements from the press release include:
- In-House LLM: Zoho has developed its own large language model, Zia LLM, which comes in three sizes (1.3B, ...
Creatio goes agentic but adds an interesting twist
07.01.25 11:00 AM - Comment(s)
The news
On June 25, Creatio announced the launch of version 8.3 of its platform, dubbed as the “Twin release”. The release features new prebuilt role-based AI agents, a unified conversational interface, and AI-powered no-code development tools. These new capabilities are natively embedded into the c...
Agentforce 3 - finally ready for the enterprise?
06.28.25 6:13 PM - Comment(s)
The news
On June 23, 2025, Salesforce announced Agentforce 3, the third iteration of its Agentforce platform. Agentforce 3 is a major upgrade to Salesforce’s digital labor platform. It gives customers the visibility and control that is needed to scale AI agents that already have proven useful at many...
The CDP is dead – long live the CDP!
06.05.25 6:11 PM - Comment(s)
In the past few years, I have written about CDPs, what they are and what their value is – or rather can be. My definition of a CDP that I laid out in one of my column articles on CustomerThink is:
A Customer Data Platform is a software that creates persistent, unified customer records that enable bus...
