Blog by Thomas Wieberneit

Today I’d like to present some musings about the klout score. Now, mine is not particularly high – actually it is pretty low – as you can see below; but the curve is interesting, if set into a context. So far I only followed my klout score pretty idly, till I started to do some minor experiments on ...

Brick-and-mortar retail businesses face a combination of ever-increasing customer expectations, customers being “educated” to expect and receive promotions, and of course an ever increasing competition in the market place for their customers’ share of mind and share of wallet. On top of all this the...

We trust those sources most, who are like us. “A company like me”, as Paul Greenberg dubbed it in an article for destinationCRM, is a vision that depicts a trustworthy, almost human, company; maybe this vision is not an achievable one, but it still is a very good one since easily related to and unde...

We recently conducted a small survey on the adoption and priorities of Social CRM in corporations. The results, of course, cannot be treated as absolute, as the sample size is too small. However, they correlate to research done by Jeremiah Owyang and the Altimeter Group. This especially relates to t...

Some days ago Bob Thompson interviewed Graham Hill about his take on Social CRM. The interview covered a lot of topics, most notably the future of Social CRM about which Graham has a particular view and led Bob to ask the question whether it is necessary to have a CRM system to have Social CRM. On a...