Thomas Wieberneit

Blog by Thomas Wieberneit

Value Co-Creation in a World of Goods Dominant Logic

05.28.13 6:12 PM - By Thomas Wieberneit - Comment(s)
figures-96101_640Back in March Wim Rampen posted a very readable article titled Value is Always Co-Created In Use. I must say that I agree with the main thought of value not being created by the companies that deliver a service or product  – but by the customer when using them. But then I regard a (business) wo...

SocialMeetsCRM and AreteN Limited partner up for reselling SocialMeetsCRM solutions

04.23.13 12:26 PM - By Thomas Wieberneit - Comment(s)
SocialMeetsCRM and AreteN Ltd are happy to announce our newly forged partnership. "Combining the solution strength of SocialMeetsCRM with the strong sales capabilities of the AreteN team will bring both of our businesses ahead and it will help SocialMeetsCRM enter an important European market a...

SocialMeetsCRM exhibits at retail australasia summit and expo

03.26.13 10:50 AM - By Thomas Wieberneit - Comment(s)
couponPhoneloyaltyphoneSocialMeetsCRM is happy to announce our presence at the retail australasia Expo & Summit that takes place on May 21 and 22. Together with our partner AdvanceRetail we will exhibit our integrated loyalty and coupon solution for Retail. Offer your customers the e...

Social Shopping = Groupon? Nope - this is only the beginning

12.03.12 11:41 PM - By Thomas Wieberneit - Comment(s)
Some time ago my wife Nicole posted a small series of blogs about the topic of Loyalty on ciber.com. In these readable blogs she identified and summarised three main strategies of acquiring loyal customers, which are
  • Every day low price
  • Classic loyalty programs that base upon cash-back options or...

Social Shopping - A Retail Future

12.03.12 11:39 PM - By Thomas Wieberneit - Comment(s)
A while ago I blogged about threats and solutions in the retail industry that have their origin in rise of social media; with this post I would like to continue on this topic, focusing on possible solutions for retail companies. This blog also ties in to a recent article by Mark Tamis on Social CRM ...

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