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Thomas Wieberneit

Blog by Thomas Wieberneit

Measure Customer Experience - But Don't Over-Engineer

05.06.16 4:27 PM - By Thomas Wieberneit - Comment(s)
You have determined for your SME business that you want to improve your customers' experience.But you do not know how to measure it. And you want tangible results fast. And you want to contain the risk.  After all there is nothing more risky than a big venture that promises results only i...

Digital Transformation. Heck, YES! But why?

04.27.16 2:22 PM - By Thomas Wieberneit - Comment(s)
Digital Transformation, much like customer journey mapping, customer engagement, customer experience management, is all the rage at the moment. Everybody - and their dog - talks about it. Including me ... but then I think the term is widely overused. The other ones, too. Many companies strive t...

Customer Experience and Design

04.18.16 4:02 PM - By Thomas Wieberneit - Comment(s)
Love Gears, FreeImages/deafstar A brief while ago I had a talk with Ian Hodge, a very established Australia based consultant. One of the topics we talked about was what customer experience is and how to measure it. This led to following brief conversation on LinkedIn.

Hi Ian, you told me that ...

Public-, Private-, Hybrid Cloud – Quo Vadis?

04.11.16 4:20 PM - By Thomas Wieberneit - Comment(s)
Back in 2012 thought leader Esteban Kolsky went through the Graphical Representation of the Cloud by Esteban Kolsky Graphical Representation of the Cloud by Esteban Kolsky efforts of defining a pure, open cloud architecture with its three constituting layers: SaaS, PaaS, and IaaS, and samples of their interactions. A core focus lies on how an open cloud...

Personalisation, Privacy, and Value - is Marketing out of Control?

04.05.16 3:23 PM - By Thomas Wieberneit - Comment(s)
Today I came across a short discussion on personalisation, privacy, and their value between two great analysts - Esteban Kolsky and Ben Kepes - who, naturally, take different positions. I mean, where would the value of a discussion be when everybody agrees from the outset ... https://www.youtube.com...

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