Blog by Thomas Wieberneit

After a long while I had the pleasure of chatting with Jon Ferrara again for some time, covering things CRM and, of course, Nimble. As you may know Jon is a long time CRM veteran who released his first product named Goldmine back in 1990. Jon is also a very vocal advocate of sales and marketing bein...

Salesforce acquires DemandWare. Lots has been written about the acquisition itself, so I will not comment on the fact itself. Instead I will ponder about implications on Microsoft. After all Microsoft is the remaining of the big CRM players that does not have an ecommerce platform of its own. Oracle...

CRM Evolution 2016 - Conference at a Glance

CRM Evolution 2016 revolved around two main topics

• customer experience, customer engagement
• digital transformation

As part of these three main topics many speakers were about how to get there, which includes thinking and talking about machine learning, pred...

Bots are all the rage currently. By the looks of it they are at the peak of the hype cycle. We will see their deep fall into the trough of disillusionment soon. After all the well-known examples based on the Facebook messenger are somewhat underwhelming, to formulate it carefully. There is not much ...

the Future of Retail is, well, interesting. Retailers today face an increasingly fierce competition. This competition is both, between brick-and-mortar retailers as well as between online-retailers and brick-and-mortar. Amazon, for example, is eating an increasing share of department stores’ lunch. ...