The News

On May 21, 2018 Adobe announced that it has entered a definitive agreement to acquire Magento Commerce. The obvious objective of Adobe is to integrate Magento’s commerce capabilities into their own experience capabilities. According to Brad Rencher, executive VP and general manger, Digital ...

As you might guess if you have read a few of my posts, I am not a person that is adverse to CRM and other customer facing technology that help improving the value created for said customer. Well, I am working in the CRM arena for more than twenty years now. A good part of what I am currently working...

Much has happened in the SAP world in the past few months that were covered by the requisite number of announcements – and a good deal of analysis, including mine. SAP has

• Released its first release of S/4HANA for Customer Management
• Acquired CallidusCloud, a software company that focuses on sale...

The News

On April 17, 2018 Salesforce announced their next-generation Field Service Lightning, which shall take customer experiences to new heights. The release implements four major improvements, which are:

• The ability to easily plug in an appointment management into a web site
• Simplified initiation...

Just back home from CRMEvolution it is time to do a little recap on this year’s instance of the conference. This year the conference was co-chaired by Paul Greenberg and Brent Leary, two of the most accomplished independent analysts and influencers around. And also two great persons! It is with a sa...