In this very vivid CRMKonvo we talked with Martin Schneider, head of corporate strategy at SugarCRM about why CRM systems still do not make their users happy. I mean, from its very beginnings, it is almost 40 years into the history of CRM.
And. CRM. Systems. still. do. not. make. their. users. happy.
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You may have heard about The Lean Startup by Eric Ries, or the idea of an MVP (minimum viable product). These methodologies say only build what subscribers ask—and will pay— for. Business app development isn’t a one-way street; sometimes a customer will come to you with an idea for a product you wou...
The Covid crisis had a profound impact on customer service centers, on sales and marketing processes. Personnel needed to be sent to home offices with infrastructure for this not being really in place. Coordination became more difficult, especially in environments that did not base on trust already ...
It is not that uncommon that a software company creates new software based upon customer requirements. Actually, this is the way things should be done; not exclusively, but to quite an extent.
Now, there are few software vendors who are truly independent. Most vendors are, and need to be, part of one...
Customer Journey Orchestration is one of the hottest topics in the CRM/CEM/CX area right now. And it is a bigger one than you might think. It involves thinking about ecosystems, actors, outcomes, interactions, jobs-to-be-done and much more.
To get into the thick of it, we wanted to talk with someone ...
