Thomas Wieberneit

Blog by Thomas Wieberneit

How to create winning industry solutions 

11.25.22 4:28 PM - By Thomas Wieberneit - Comment(s)

One of the terms du jour is „industry cloud“. We hear it even more often than even platform or CX at this time. Why is that? Why do we speak about them only now and not for a longer time? After all, we have seen industry solutions forever, albeit on premise. Yes, the concept of vertical solutions is...

How to make customers for life

11.18.22 9:57 AM - By Thomas Wieberneit - Comment(s)

On November 10, 2022, SugarCRM held its annual analyst day in the beautiful Chaminade resort in Santa Cruz. In attendance was an elusive crowd of 14 analysts and six customer representatives, along with the SugarCRM executives.

We gathered to inform ourselves about what is going on, what will be goin...

SugarCRM Analyst Summit 2022: Bring Out Your Customers!

11.16.22 6:25 PM - By Thomas Wieberneit - Comment(s)

The world is getting back to normal, which means two things: Vendors are shifting back to in-the-flesh conferences, and I’m writing again. The convergence of these two facts leads to me cranking out a short blog about SugarCRM’s Analyst Summit, held Nov. 10 in Santa Cruz, CA.

The real highlight of ...

How Zendesk Intelligent Triage steps up the customer service game

09.18.22 8:26 AM - By Thomas Wieberneit - Comment(s)

The News

On September 14, 2022, Zendesk announced the release of its new customer sentiment and intent functionality: Intelligent Triage and Smart Assist. These new AI based solutions shall “enable businesses to triage customer support requests automatically and access valuable data at scale.

Intellig...

UX and CRM - How to make them a match

09.09.22 3:29 PM - By Thomas Wieberneit - Comment(s)

When talking about CRM systems, people – especially managers – mostly think about functions, features, and control. How can a process be supported and managed? How can I get good analytics out of the system? Does it fit into the existing IT landscape?

These and many similar questions take precedence ...

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