In the past few years, I have written about CDPs, what they are and what their value is – or rather can be. My definition of a CDP that I laid out in one of my column articles on CustomerThink is:
A Customer Data Platform is a software that creates persistent, unified customer records that enable bus...
During the recent ZohoDay 2025, I had the pleasure of talking to Jaroslaw Pietraszko, CIO for IFFCO Group, about what IFFCO is doing with Zoho, why, and what the outcomes of their Zoho implementation are.
IFFCO is a privately held multinational company that is active in the fast-moving consumer goods...
Do you remember the uproar that Microsoft CEO Satya Nadella recently created about the death of SaaS? Although this is obviously some hyperbolic BS, there is a grain of truth in there.
Not the death of a business model, but something that is hidden somewhat deeper. It is about the eternal struggle be...
During ZohoDay2025 I had the pleasure of having a conversation with Udit Pahwa, CIO of Blue Star Ltd. Blue Star is a nearly 80-year-old company, based in India, which is a leader in cooling solutions for both the residential and commercial market. The company offers a variety of cooling products, in...
The analyst’s day is full of research. Now, this is the age of AI and AI is here to help, isn’t it? As everyone is talking about copilots and AI agents, why not using the tools at hand to do a little research on research.
NB., no one really has a good definition of an AI agent, so this might become a...
