Every AI CRM vendor selling into 2026 has an AI agent story by now. The differentiator is no longer whether agents exist, but who is allowed to build the next one, how long that takes, and what happens to the bill once it works. For decades, CRM has promised growth and mostly delivered data entry, d...

Every so often a vendor conversation earns the word "useful," and this one flirts with it. On CRMKonvo #309, Pega's Matt Healy walked into a room of skeptics and, refreshingly, did not try to sell AI as pixie dust. He sold governance. Let me explain why that is the interesting part, and wh...

The Ghost of Cluetrain

In 1999, the Cluetrain Manifesto famously declared that "markets are conversations." It was an inspiring, romantic notion that promised to democratize commerce, wresting power from faceless corporate monoliths and handing it back to a sovereign consumer. Fast forward ...

For years, the enterprise software complex has sold us on a beautiful fairytale: the single source of truth. We were told that if we just poured enough capital into our CRM systems, and if we just badgered our front-line sales representatives enough to log every transactional interaction, absolute o...

TheStreet ran a piece this week arguing that, of Microsoft's two Copilot announcements, the shift to usage-based pricing matters more to investors than the DeepSeek flirtation. That read is correct. It is also the tell.

Here is what Microsoft actually did. Copilot Cowork, the agent that reaches acros...