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The State of Customer Experience: A Small Business Perspective

04.25.23 5:09 PM - By Thomas Wieberneit - Comment(s)

The following article is an excerpt of a White Paper by Customerization’s Kira Tchernikovsky. Kira is the co-founder and CMO of this Canadian consulting company that focuses on helping SMBs stand out through superior business automation.

You can download the full white paper here.

Customer experience ...

How to make efficient use of generative AI

04.14.23 8:27 PM - By Thomas Wieberneit - Comment(s)

Generative AI is here to stay.

It is not only a hype that probably gets worse before it gets better. And we clearly still are in a hype, as the following chart showing the search interest for ChatGPT between October 1, 2022 and April 12, 2023 from Google Trends shows.

Similarly, the Gartner Group sees...

How an ISP uses Zoho One to improve outcomes

03.21.23 5:10 PM - By Thomas Wieberneit - Comment(s)

During the truly remarkable (pun definitely intended) TrulyZoho event I, of course had the chance to talk to some customers. One of these customers was Amit Rai of Tata Fiber, an Indian ISP. As the name suggests, Tata Fiber provides internet services through fiber. The company was founded in 2016 an...

Truly Zoho - how doing right and capitalism coincide

03.02.23 6:58 PM - By Thomas Wieberneit - Comment(s)

The past 9 months have seen quite a rollercoaster in the tech industry. We have seen staggering profits, we continue to see stock buybacks, we have seen consolidation, mergers and acquisitions – and we have seen mass layoffs. Few of them were well handled or communicated. Even fewer showed any ...

Beyond the hype - How to use chatGPT to create value

02.15.23 8:51 PM - By Thomas Wieberneit - Comment(s)

Now, that we are in the middle of – or hopefully closer to the end of – a general hype that was caused by Open AI’s ChatGPT, it is time to reemphasize on what is possible and what is not, what should be done and what not. It is time to look at business use cases that are beyond the hype and that can...

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