Blog tagged as SugarCRM

Beyond the Buzzword: Sugar's Bet on Precision Selling and the ERP-CRM Bridge

04.15.26 1:50 AM - By Thomas Wieberneit - Comment(s)

There is a moment in every technology cycle where a vendor decides the best way to signal relevance is to put the current buzzword in its name. We seem to be in that moment.

SugarCRM, the mid-market CRM vendor backed by Accel-KKR, just rebranded to SugarAI. The company declared that CRM as a category...

Sweet Transformation: Inside SugarCRM’s New Direction

01.31.25 2:35 PM - By Thomas Wieberneit - Comment(s)

Fresh from the 2025 SugarCRM Analyst Summit, waiting for my plane home, it is time to sort my thoughts.

From Monday, 1/27 evening to Wednesday 1/29 in the morning we had some time jam packed with information and good conversations with SugarCRM execs, customers, and in between analysts. The main summ...

SugarCRM and sales-i reimagine sales intelligence in a sweet move

05.22.24 10:30 AM - By Thomas Wieberneit - Comment(s)

The news

Today, May 22 2024, SugarCRM and sales-i announced the acquisition of sales-i by SugarCRM. sales-i is leading provider of a revenue intelligence solution that helps businesses maximize their revenue and profitability. It targets at making sales professionals more efficient and effective by p...

How to make customers for life

11.18.22 9:57 AM - By Thomas Wieberneit - Comment(s)

On November 10, 2022, SugarCRM held its annual analyst day in the beautiful Chaminade resort in Santa Cruz. In attendance was an elusive crowd of 14 analysts and six customer representatives, along with the SugarCRM executives.

We gathered to inform ourselves about what is going on, what will be goin...

SugarCRM Analyst Summit 2022: Bring Out Your Customers!

11.16.22 6:25 PM - By Thomas Wieberneit - Comment(s)

The world is getting back to normal, which means two things: Vendors are shifting back to in-the-flesh conferences, and I’m writing again. The convergence of these two facts leads to me cranking out a short blog about SugarCRM’s Analyst Summit, held Nov. 10 in Santa Cruz, CA.

The real highlight of ...

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