Blog tagged as Strategy

Beyond the Hype: Unlocking GenAI ROI in the Enterprise

08.22.25 5:41 PM - By Thomas Wieberneit - Comment(s)

My past two column articles on CustomerThink dealt with how to determine the return of agentic investments and whether agentic AI delivers at all.

The question of ability to deliver is particularly interesting for me, as I am researching measurable results other than cost savings in contained busines...

Microsoft Layoffs: Profits, CEOs, and a Culture of Fear?

08.01.25 4:25 PM - By Thomas Wieberneit - Comment(s)

This will be a rant, but a rant with roots in the belief that employee experience fosters customer experience.

As it should be well-known by now, Microsoft fired around 9,000 employees in July, after doing some smaller layoff rounds already in 2025, totaling more than 15,000 employees according to th...

Zoho goes all in with AI - bold or inevitable?

07.24.25 11:17 AM - By Thomas Wieberneit - Comment(s)

The news

On July 17, 2025 Zoho launched Zia LLM and deepened its AI portfolio with agents, an agent builder, MCP support and an agent marketplace.

Key announcements from the press release include:

  • In-House LLM: Zoho has developed its own large language model, Zia LLM, which comes in three sizes (1.3B, ...

Agentforce 3 - finally ready for the enterprise?

06.28.25 6:13 PM - By Thomas Wieberneit - Comment(s)

The news

On June 23, 2025, Salesforce announced Agentforce 3, the third iteration of its Agentforce platform. Agentforce 3 is a major upgrade to Salesforce’s digital labor platform. It gives customers the visibility and control that is needed to scale AI agents that already have proven useful at many...

Data Wars: SAP Vs. Salesforce In The AI-Driven Enterprise Future

06.03.25 12:06 PM - By Thomas Wieberneit - Comment(s)

The past weeks certainly brought a lot of news, with SAP Sapphire and Salesforce's surely strategically timed announcement of acquiring Informatica, ranging at the top. I have covered both in recent articles.

The enterprise software landscape is crackling with energy, and Artificial Intelligence (AI)...

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