Businesses are in a difficult situation. Today’s customers demand more experiences and contextually relevant engagements than they are equipped to deliver. The secret behind the abbreviation CEM is more important than ever. This places the businesses on a difficult and challenging trail that they ne...
Blog tagged as Strategy
Rethink CRM to be CEM
03.14.18 11:24 AM - Comment(s)
SAP CRM for S/4HANA - News from the Customer Frontier
01.06.18 7:12 AM - Comment(s)
It has been a little more than half a year now that I didn’t update on what is going on with SAP CRM and S/4HANA (which I will refer to as S/4 from now on; SAP it is time for you to change the unwieldy name to something more manageable).
What Happened – So Far
As you are well aware SAP is working on...Now that the major waves of Dreamforce 2017 have settled, the announcements and a good part of the running commentary has been delivered, it is time for me to have a look at my pre-Dreamforce predictions.
Having been briefed before the event but unluckily not been able to attend (nor having had the t...
Oracle Ups The Ante - Does the Salesforce Empire Strike Back?
10.28.17 12:23 PM - Comment(s)
The fall conference season is in full swing. Of the big 4 we had Oracle Open World and the SAP Hybris Summit, with the Salesforce Dreamforce, SAPPHIRE, and Microsoft Connect() still to come. I have covered the SAP Hybris Summit, so do not need to say much about it anymore. The event was short on gre...
Products to Services - The SAP Hybris Summit 2017
10.23.17 3:31 AM - Comment(s)
This year’s SAP Hybris Summit in Barcelona was attended by almost 3,000 paying participants, which is likely to make it the biggest ever, in spite of the recent unrest in Catalonia. It was packed with partners and presentations. The message all around was about subscription economy, how companies wi...
