Blog tagged as Strategy

SAP to acquire Emarsys in an aggressive move

10.06.20 4:32 AM - By Thomas Wieberneit - Comment(s)

The News

On October 1st, 2020 SAP announced its intent to acquire Emarsys, a leader in the personalization area and omnichannel customer engagement management specialist. The transaction is expected to be completed in Q2/2020 and still subject to regulatory approval. The purchasing price is not discl...

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SAP CX - A Deep Look into the Glass Ball

09.27.20 3:38 AM - By Thomas Wieberneit - Comment(s)
Earlier this year, a few days after attending SAP Sapphire reimagined, I asked Quo Vadis, SAP. At that time industry legend Bob Stutz led the CX group already for 8 months, with Esteban Kolsky being his chief of strategy. At this event there was hardly any mention of SAP CX. This is in spite of the ...
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CRMKonvos - The value of Tiktok for Oracle and the route beyond CXM

09.21.20 2:04 AM - By Thomas Wieberneit - Comment(s)
In this episode we had the pleasure to talk with fellow long time analyst, influencer and CRM industry observer Marshall Lager about what value TikTok could bring to Oracle - if any - and continued from there to experiences and experience management upto raising the question about what lie...
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Why TikTok is a fit for Microsoft, Walmart and Oracle

09.15.20 3:41 AM - By Thomas Wieberneit - Comment(s)
Will ByteDance be able to sell some of its non-Chinese TikTok business or not? TikTok, the app that is all the rage with millenials who post thirty second movie clips and seem to have tremendous fun with it. And which got valued at more than $ 50 bn US before it was threatened with a ban in the US. ...
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Zoho Workplace - David has swung his sling

09.13.20 5:58 AM - By Thomas Wieberneit - Comment(s)

The News

On September 10, 2020 Zoho announced Zoho Workplace, a new cloud based product bundle that is targeted at making a workforce more effective and efficient by bundling collaboration, productivity, and communication tools into one integrated set. As a part of this release Zoho enriched the app...
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