Blog tagged as Strategy

Medallia and Thunderhead for great CX

01.21.22 7:23 PM - By Thomas Wieberneit - Comment(s)

The News

On January 20, 2022 Medallia announced that it has entered into a definitive agreement to acquire Thunderhead, the leader in customer journey orchestration, or like the press release states it, leader in every-channel journey orchestration.

The transaction is expected to close in th...

The secrets to improving Sales Operations and thereby making your salespeople love their system

01.12.22 4:54 PM - By Thomas Wieberneit - Comment(s)

Three times is the charm. Our first attempt was disrupted by Texas getting off the (power) grid due to a winter storm, the second one due to Streamyard going offline (courtesy of a Google problem), now we finally made it happen and talked with an enterprise software user about sales operations.

Based...

How to make an impact on CX - with your supply chain

12.28.21 3:25 PM - By Thomas Wieberneit - Comment(s)

Amazon is surely an example for a company that has the reputation for good CX. Where does it come from? After all, the site is ugly. Too much advertisement, too. But then Amazon has outstanding supply chain and logistics.

Customers like having alternatives even when they buy habitually. Amazon was go...

The Clash of Titans - The Great 2021 Players

12.10.21 1:45 PM - By Thomas Wieberneit - Comment(s)

The year 2021 comes to an end. More than three years have gone by since the last look at the Clash of Titans, an analysis of how the then big 4.5: Microsoft, Oracle, Salesforce, SAP, and Adobe – along with some other players, are shaping the greater CRM and CX arena. A lot has changed since Thomas W...

You are a platform player? How to not be doomed!

12.08.21 9:53 PM - By Thomas Wieberneit - Comment(s)

These days every significant software vendor and some others, too, is positioning itself as a CX- and/or a platform player.

By now, it is well known, what it means to be a platform player, and this is also not the main topic of this post. Just as much: In order to be a significant CX player, one...

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