Blog tagged as Salesforce

How vendors help generating value with generative AI

03.16.23 7:06 PM - By Thomas Wieberneit - Comment(s)

The hype around generative AI, in particular ChatGPT is still at a fever pitch. It created thousands of start-ups and at the moment attracts lots of venture capital

Basically, everyone – and their dog – jumps on the bandwagon, with the Gartner Group predicting that it is getting worse, be...

The Clash of Titans - The Great 2021 Players

12.10.21 1:45 PM - By Thomas Wieberneit - Comment(s)

The year 2021 comes to an end. More than three years have gone by since the last look at the Clash of Titans, an analysis of how the then big 4.5: Microsoft, Oracle, Salesforce, SAP, and Adobe – along with some other players, are shaping the greater CRM and CX arena. A lot has changed since Thomas W...

You are a platform player? How to not be doomed!

12.08.21 9:53 PM - By Thomas Wieberneit - Comment(s)

These days every significant software vendor and some others, too, is positioning itself as a CX- and/or a platform player.

By now, it is well known, what it means to be a platform player, and this is also not the main topic of this post. Just as much: In order to be a significant CX player, one...

How to successfully engage with students and their parents

09.01.21 1:17 PM - By Thomas Wieberneit - Comment(s)

Schools, universities and other educational institutions have one challenge in common. They need to constantly communicate with their students and often the parents as well.

Obviously, the students and their parents are different generations; and guess what, that means they have different communicati...

Ecosystems, how to play for small players

06.01.21 1:04 PM - By Thomas Wieberneit - Comment(s)

Lately, we have talked a lot about ecosystems, in particular business ecosystems. Normally, business ecosystems follow a hub and spoke model rather than a network approach; one major player sets it up, and then adds customers and partners like independent software vendors, systems integrators, analy...

Categories

Tags