Blog tagged as Salesforce

CPQ delivered in Customer Experience Fashion

02.12.18 11:48 AM - By Thomas Wieberneit - Comment(s)
In all likelihood you know that CPQ stands for Configure, Price, Quote. CPQ software helps mainly B2B companies to more efficiently sell highly configurable products. As the name suggests, the software helps sales people during the three steps of configuring the product, getting and agreeing a price...

Customer Experience is a Platform Play - Always Was

02.07.18 11:37 AM - By Thomas Wieberneit - Comment(s)
The most important tool that enterprise software vendors have in their respective arsenals is their platform. While Vinnie Mirchandani rightfully states that Enterprise Software Platforms have so far underwhelmed, Denis Pombriant proclaims them the new battleground. In my opinion it is not that new ...

Salesforce embraces the User Microsoft like - A Dreamforce Analysis

11.13.17 7:45 AM - By Thomas Wieberneit - Comment(s)

Now that the major waves of Dreamforce 2017 have settled, the announcements and a good part of the running commentary has been delivered, it is time for me to have a look at my pre-Dreamforce predictions.

Having been briefed before the event but unluckily not been able to attend (nor having had the t...

Oracle Ups The Ante - Does the Salesforce Empire Strike Back?

10.28.17 12:23 PM - By Thomas Wieberneit - Comment(s)
The fall conference season is in full swing. Of the big 4 we had Oracle Open World and the SAP Hybris Summit, with the Salesforce Dreamforce, SAPPHIRE, and Microsoft Connect() still to come. I have covered the SAP Hybris Summit, so do not need to say much about it anymore. The event was short on gre...

Salesforce Aims At Making Life Easier For Agents

08.01.17 9:28 AM - By Thomas Wieberneit - Comment(s)
On July 27, 2017 Salesforce announced the availability of an update to their customer service platform Service Cloud. According to Keith Pearce, VP Marketing, Service Cloud, differentiation in customer service is no more a topic within industries, but across industries. Today, customer service in co...

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