It has been an intense 2 weeks. The CX or CRM or however you want to call it market got a serious makeover. After a long time without a tangible strategy, SAP announced a lot of things, starting with the intended acquisition of Emarsys, followed by an announcement about the release of a customer dat...
Blog tagged as SAP
SAP throws the CX Glove
10.25.20 7:43 AM - Comment(s)
CRMKonvos #17 - Entering The Dark Side of the Cloud
10.08.20 9:39 AM - Comment(s)
#CRMKonvos #17 - The dark side of the Cloud - danger, hope, liability, subscription, privacy ... are they all gone? Quo vadis on premise and managed services? We are looking at the dark side of the cloud, its effects, chances and possibilities.
We are also analysing the acquisition of Emarsys by SAP,...
SAP to acquire Emarsys in an aggressive move
10.06.20 4:32 AM - Comment(s)
The News
On October 1st, 2020 SAP announced its intent to acquire Emarsys, a leader in the personalization area and omnichannel customer engagement management specialist. The transaction is expected to be completed in Q2/2020 and still subject to regulatory approval. The purchasing price is not discl...
SAP CX - A Deep Look into the Glass Ball
09.27.20 3:38 AM - Comment(s)
Earlier this year, a few days after attending SAP Sapphire reimagined, I asked Quo Vadis, SAP. At that time industry legend Bob Stutz led the CX group already for 8 months, with Esteban Kolsky being his chief of strategy. At this event there was hardly any mention of SAP CX. This is in spite of the ...
CRMKonvos - beyondCXM: How to turn customers and employees into raving fans
09.25.20 10:07 AM - Comment(s)
#BeyondCXM. To turn customers and employees into fans as a possibiility to achieve sustainable business is what Ralf Korb and Thomas Wieberneit as hosts discussed with Dr. Winfried Felser and Marc Schmid, CEO of Novadoo.
Sometimes the magic of customer experience if found beyond normal processes and ...
