The digital commerce industry has spent the last twenty-five or so years optimizing a single, unit of measurement: the session. We built cathedrals of conversion rate optimization (CRO), obsessed over pixel-perfect hero images, and deployed armies of "customer success" bots that were littl...

This will be a rant, but a rant with roots in the belief that employee experience fosters customer experience.

As it should be well-known by now, Microsoft fired around 9,000 employees in July, after doing some smaller layoff rounds already in 2025, totaling more than 15,000 employees according to th...

SaaS is dead! It will be replaced by agentic systems that replace coded business logic by AI agents that autonomously interact to bring said business logic to life, just smarter. Satya Nadella said it - or at least something in these lines, if I believe all the pundits around. His words lit up the I...

The News

This has been an exciting weekend for the generative AI industry. On Friday November 17, OpenAI announced that the company fired its figurehead CEO Sam Altmann and appointed Chief Technology Officer Mira Murati as interims CEO in a surprise move. The press release states that Altma...

The following article is an excerpt of a White Paper by Customerization’s Kira Tchernikovsky. Kira is the co-founder and CMO of this Canadian consulting company that focuses on helping SMBs stand out through superior business automation.

You can download the full white paper here.

Customer experience ...