On November 11, 2021 Freshworks held its annual Freshworks Refresh event. This year, the event had a hybrid format with around 250 customers, partners and analysts participating on site while around 17k people have registered for online participation.
There was a social pr...
Now this title is not a case of do a rhyme or get bitten but actually summarizes the topic pretty well. The CRMKonvos team had a long and good discussion with John Paterson, CEO of Really Simple Systems about the needs and wants of a CRM for SMBs.
Are the requirements that an SMB has really different...
Freshworks has is now officially a fresh (sorry, I really couldn't resist this pun) member of the club of platform players. The company introduced its own flavour of CRM and a platform that they build upon. What is next? Lot's of ground to cover. A CRKKonvo with Prakash Ramamurthy, Chief Product Off...
It was a Tuesday again. This time Ralf Korb and I greeted Raj Balasundaram, Senior Vice President of AI at Emarsys as our guest - and had a second one, but more on this special appearance below.
Of course we were interested in both sides, Emarsys, the marketing automation company ...
